• 7 yrs. experience, with specific to digital/social media strategies and digital media buying
• 4 yrs. experience in a project manager role
• Bought and optimized over $25,000,000+ in ad inventory for online campaigns
• Managed annual advertising budgets over $12,000,000+
• Performance Driven – it all comes down to ROI
• Strong ability to influence key stakeholders and related decisions
• Ability to lead, work autonomously and collaboratively in a fast-paced team environment delivering top quality results with a positive demeanor
• Strong history in managing client relationships and expectations
• Adapts to change quickly
Project Management
• Proficient in the direct management of cross-functional production teams
o Managed a team of 8 (media buyers, designers, developers, and network engineers)
o Managed up to 15 agencies/networks at one time to deliver against the same goal
• Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to achieve aggressive targets
o Evaluated deliverables to ensure the work met requirements and maintained a high level of quality
• Fluent with the use of project management tools and methodologies.
o Advanced skills in Microsoft Project, Microsoft Office, and Visio
• Ability to think “outside the box” and contribute to the improvement of internal processes
• Tracked and analyzed the performance of digital marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives.
Specialties
Digital Media, Social Media, Mobile Media Buying, Online Marketing, Email Marketing, Affiliate Marketing, Search Engine Marketing, Pay Per Click Marketing, Contextual Marketing, DSP, RTB, PPC, CPA, CPM, CPC, CPV, SEO, SEM, SMM, Internet marketing, paid search marketing, ad serving, search engine optimization, online brand management, online reputation management , viral marketing, social media marketing, online advertising, CPA marketing, online media buying, ROI management